![]() Their plans are high on thought and low on energy. They’re busy with other work, paralyzed by fear of what can go wrong (a professional hazard among lawyers), or looking for some silver-bullet that will make business development easy. It’s getting them out from behind their desks to start talking to clients and prospects, even if it’s just sending a few e-mails to people in their networks or meeting past clients for lunch. When I work with law partners on business development, the most important thing isn’t helping them to define a brand, find new targets, or develop a marketing plan. I’m increasingly convinced that action without a plan is more important than a plan without action. Of course you need a plan! Of course you should rationally consider the different options! No, you can’t impulsively swim in any direction! But the more I thought of it, the more I realized that one of the biggest challenge my clients face is that they’re spending too much time thinking like a Marlon and not enough time swimming like a Dory. Without giving too much away, the lessons in the movie are clearly biased towards the Dory approach.Īs a consultant, I couldn’t believe we were teaching this to our children. For Dory, a blue tang fish with short term memory loss, the solution to every problem is to just keep swimming. ![]() On the one hand, careful cautious clownfish Marlon wants to rationally analyze every situation, think through the options, and make a calculated thoughtful decision about what to do next. The key message in Finding Dory, Pixar’s sequel to the 2003 hit Finding Nemo, is a contrast between two approaches to life. Warning: There might be some spoilers ahead…but it’s for a Pixar movie, and they all follow the same basic story rules.
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